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description: "Three client projects in cybersecurity, fleet management and real estate: the problem, the fix and the numbers."
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Case studies

# Real engagements. Real numbers.

Cybersecurity, mid-market

## Cut manual prospecting, lifted conversion 30%

Marketing and the SDR team were both claiming credit for the same pipeline, with no objective standard to settle it. A qualification gate and tested outreach fixed both problems at once.

**+30%** conversion **15 hrs/wk** saved per SDR 

[Read the case study](https://www.stonemeridianconsulting.com/case-studies/cybersecurity?hsLang=en)

Fleet-management SaaS, IPO-track

## Turning attribution guesswork into investor-grade data

Sales and marketing couldn't agree on what deserved credit for a conversion. A custom Salesforce object gave the company a multi-touch model, with reporting that can survive investor scrutiny.

**Initiative-level** reporting **6-month** build 

[Read the case study](https://www.stonemeridianconsulting.com/case-studies/fleet-management?hsLang=en)

Real estate

## One platform for two lifecycles at once

A buyer-and-seller contact needs two lifecycle stages running in parallel, not one funnel stretched to cover both. Stone Meridian rebuilt the platform around that reality.

**23%→31%** win rate **105→82 day** cycle 

[Read the case study](https://www.stonemeridianconsulting.com/case-studies/real-estate?hsLang=en)

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